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NTU Theses and Dissertations Repository
Browsing by Advisor 王淑美(Shu-Mei Wang)
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Showing results 1 to 9 of 9
Publication Year
Title
Author(s)
Department
2022
三光米的IPM栽種管理策略
The Strategy of IPM-based Farming Management of Shiny Glory Rice
Guan-Yi Peng
;
彭觀儀
生物產業傳播暨發展學研究所
2020
以SOR理論探討線上美妝品報導式廣告訴求對消費者購買意圖之影響
The Influence of Online Cosmetic Advertorials on Purchase Intention Based on SOR Model
Yu-Cing Chang
;
張瑀晴
生物產業傳播暨發展學研究所
2021
休閒農場遊客生活型態、體驗動機與體驗價值及願付價格之研究
"The relationship of leisure farm tourists' experience motivation, experiential values, life styles and willingness to pay"
Yung-Sheng Li
;
李永盛
生物產業傳播暨發展學研究所
2021
品牌延伸顧客之購買意願研究-以麻豆文旦為例
A Research on Customer's Purchase Intention of Brand Extenndtake Madou Pomelo as an Example
Tzu-Min Sun
;
孫慈敏
生物產業傳播暨發展學研究所
2020
廣告訴求對消費者包裝米購買意願分析
The Influence of Advertising Appeals on Consumers' Purchase Intention for Packaged Rice
Chao-Jung Lin
;
林肇榮
生物產業傳播暨發展學研究所
2020
影響臺灣消費者對蜂蜜購買意願因素之研究
An Empirical Study of the Factors Influencing Consumer Purchase Intention of Honey in Taiwan.
Shu-Ting Cheng
;
程淑婷
生物產業傳播暨發展學研究所
2018
探討高齡者新科技購物意圖的影響因素-以無人商店為例
Exploring the Influencing Factors of Elders’ Consuming Intention in the New Technological Era: Taking the Self-Service Store as an Example.
Wei-Chun Hung
;
洪維君
生物產業傳播暨發展學研究所
2021
消費者、批發商與生產者對高麗菜品質之五感認知研究
A Study on the Five-Perception of Cabbage Quality in Consumers,Wholesalers, and Farmers
Yi-Hsiu Tsai
;
蔡宜修
生物產業傳播暨發展學研究所
2021
綠香蕉加工對香蕉產業影響的研究
The Study of the Influence of Processed Green Banana on Banana Industry
Chi-Sheng Chen
;
陳麒升
生物產業傳播暨發展學研究所