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Showing results 1 to 14 of 14

Publication Year	Title	Author(s)	Department
2025	便利商店蔬食商品的品牌忠誠度研究：以市場區隔為基礎 Brand loyalty research for plant-based products in convenience stores: Based on market segmentation	黃珮琪; Pei-Chi Huang	生物產業傳播暨發展學系
2016	傳播文字工作者的想像力指標、根源與培養 Indicators, Roots, and Cultivation Methods of Imaginative Capacity of Professional Writers in the Communication Industry	Kai-Hung Liao; 廖凱弘	生物產業傳播暨發展學研究所
2023	國境之南觀光休閒產業的競爭優勢與發展策略：以屏東縣為例 Competitive Advantages and Development Strategies of Tourism and Leisure Industries in the South of Taiwan: Take Pingtung County as an Example	蔡明穎; Ming-Ying Tsai	生物產業傳播暨發展學系
2025	從臺灣進口美豬探究不實資訊的政治消費、逆火效應與防治策略 Enquiring the political consumption, backfire effect and prevention strategies of disinformation regarding Taiwan’s import of US Pork	康仁俊; Jen-Chun Kang	生物產業傳播暨發展學系
2025	新聞工作者轉型農業社會企業家的創業歷程與社會行銷 The entrepreneurial process and social marketing of journalists transforming into agri-social entrepreneurs	劉惠卿; Huei-Ching Liu	生物產業傳播暨發展學系
2025	日本植萃化粧品的虛實整合行銷策略：聚焦含黑豆萃取物成分化粧品 Integrated virtual and physical marketing strategies for Japanese plant extracts cosmetics: A focus on the cosmetics containing black bean extracts	林巧珊; Chiao-Shan Lin	生物產業傳播暨發展學系
2025	有機飲食之醫院利基市場與其消費者行為：以住院病友與醫護人員飲食為例 The niche market of organic food for hospitals and its consumer behavior: Implications for the diets of hospitalized patients and medical professionals	黃柏凱; Po-Kai Huang	生物產業傳播暨發展學系
2025	臺灣植萃保健品的品牌經營策略：聚焦含蕈菇萃取物成分的保健品 Brand management strategy for the health products of Taiwanese plant extracts: A focus on the health products containing mushroom extracts	林隺; Ho Lin	生物產業傳播暨發展學系
2024	臺灣植萃保養品的消費行為研究 Consumer Behavior of Skincare Cosmetics of Taiwanese Plant Extracts	吳怡萱; I-Hsuan Wu	生物產業傳播暨發展學系
2023	臺灣農業職人精神的型塑與其對民眾知覺價值的影響 Shaping Taiwanese agricultural craftsmanship and its influence on the public’s perceived values	簡志斌; Chin-Pin Chien	生物產業傳播暨發展學系
2023	豬肉消費意願與願付價格的影響要素分析︰以臺灣、港澳與新馬區為例 Analysis of the Factors Affecting Pork Consumption Intention and Willingness to Pay: Empirical Evidence from Taiwan, Hong Kong, Macau, Singapore, and Malaysia	龔玫菱; Mei-Ling Kung	生物產業傳播暨發展學系
2023	農業非營利網站的使用意願與知識分享 Intention to Use and Knowledge Sharing on Agricultural Nonprofit Websites	余家豪; Chia-Hao Yu	生物產業傳播暨發展學系
2023	都會人的田園夢：都市消費者對居家水耕栽培箱的購買意願和願付價格 The Garden Dream of Metropolitans:Purchase intention and willingness to pay of metropolitan consumers for home hydroponic system	李國華; Kuo-Hua Lee	生物產業傳播暨發展學系
2023	非營利組織的市場競爭力、關鍵成功因素與發展願景的關聯研究：以農田水利管理處所轄財團法人為例 Nonprofit organization’s market competitiveness, critical success factors, and development vision: The foundations of Irrigation Agency	周莉伊; Li-I Chou	生物產業傳播暨發展學系

Showing results 1 to 14 of 14