Browsing by Author Ming-Chien Kuo
Showing results 1 to 1 of 1
Publication Year | Title | Author(s) | Department |
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2018 | 網路口碑正負性與顧客價值對購買意圖之影響 The Effect of eWOM Valence & Customer Value on Purchase Intention | Ming-Chien Kuo; 郭名茜 | 資訊管理學研究所 |