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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92782
標題: | 使用者中心設計方法(UCD)之感性因素探討 A Study on User-Centered Design Methodology Guided by Affective Factors |
作者: | 謝婉毓 Wan-Yu Hsieh |
指導教授: | 黃奎隆 Kwei-Long Huang |
關鍵字: | UCD,UX,ISO9241-210,使用者中心設計方法,用戶體驗,感性因素, User Experience,ISO 9241-210,Affective Factors, |
出版年 : | 2024 |
學位: | 碩士 |
摘要: | 重視個人化、追求更好生活的年代,隨著個人可支配所得增加及商業行為隨數位技術蓬勃發展,個人需求、消費型態也隨之多元,消費動機不再以價格或解決問題為首要依據,各產業面向消費者的商業發展逐漸趨向由感性力量的發揮來貼近、滿足用戶以提升價值創造競爭力。
本研究以感性因素為主軸,研究範圍涉及User-Centered Design (UCD)、User Experience (UX)、感性工學、人因工程及設計思考學等多個領域,透過理論及方法論,理解並應用感性數據來改善設計流程,確保規範架構下的產品更具吸引力。從ISO 9024-210 (UCD)關鍵概念中的使用體驗(UX)探討「感性」因素對產品設計思考的重要性,透過「感性」及「UX」探究產品設計的方法,再藉由「迴歸分析」揭示理性及感性因素兩者與購買意願之間的關聯性,進而探討UCD的感性設計思維,提出產品設計在實務操作上的建議及後續研究方向。 依據 Peter Moville’s User Experience Honeycomb七個UX指標依其定義的說明,分類作為感受上的理性或感性抉擇根基,以理性及感性指標為題目設計問卷,並採用李克特量表進行抉擇量化。統整回饋數據進行探討七個UX指標與購買意願的關聯性,研究結果顯示「品牌形象及名聲」、「卓越設計及質感」及「友善環境及社會公益」等三個感性指標與「購買意願」模型擬合度相對較好,呈現顯著的正相關。而「解決實際問題」、「直觀易懂、方便操作」、「多數人選擇的產品」及「為友善所有使用族群願意多付費用」等四個理性指標與「購買意願」的模型解釋力及相關性皆微弱。 In an era emphasizing personalization and the pursuit of a better life, individual needs, and consumption patterns have become increasingly diverse as personal disposable income rises and digital technology drives the rapid development of commercial activities. Consumption motivations are no longer primarily based on price or problem-solving. Across industries, consumer-oriented business development is gradually shifting towards leveraging emotional power to engage users closely, benefit users, and enhance value creation competitiveness. This study explores the importance of "affective" factors in product design thinking from the perspective of user experience (UX), a key concept in ISO 9024-210 (UCD). Through the investigation of "affective" and "UX," the research examines reliable development methods for product design. It reveals the correlation between rational and affective factors and purchase intention using "regression analysis." The aim is to explore the affective design thinking of UCD and provide practical recommendations for product design and future research directions. The research focuses on affective factors and covers multiple domains, including UCD, UX, affective engineering, human factors engineering, and design thinking. Through theory and methodology, the study seeks to understand and apply affective data to improve the design process and ensure that products are more attractive within the normative framework. Based on Peter Moville's User Experience Honeycomb, seven UX indicators are classified as rational or affective decision-making foundations according to their definitions. Questionnaire items for rational and affective indicators are designed, and the Likert scale is used for quantitative decision-making to investigate the correlation between the seven UX indicators and purchase intention. The research results show that three affective indicators, "brand image and reputation," "excellent design and texture," and "environmental friendliness and social welfare," have a significant positive correlation with "purchase intention," and the model fit is relatively better. In contrast, the explanatory power of the model and the correlation between "purchase intention" and the four rational indicators, "solving practical problems," "intuitive, easy to understand, and convenient to operate," "products chosen by most people," and "willing to pay more for products that are friendly to all user groups," are weaker. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92782 |
DOI: | 10.6342/NTU202401080 |
全文授權: | 同意授權(全球公開) |
顯示於系所單位: | 工業工程學研究所 |
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ntu-112-2.pdf | 1.62 MB | Adobe PDF | 檢視/開啟 |
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