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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 張重昭 | |
dc.contributor.author | Jung-Hua Chang | en |
dc.contributor.author | 張榮華 | zh_TW |
dc.date.accessioned | 2021-06-16T16:31:36Z | - |
dc.date.available | 2018-01-16 | |
dc.date.copyright | 2013-01-16 | |
dc.date.issued | 2012 | |
dc.date.submitted | 2012-12-11 | |
dc.identifier.citation | Bawa, K. (1996). Influences on consumer response to direct mail coupons: An integrative review. Psychology and Marketing, 13(2), 129-156.
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/63266 | - |
dc.description.abstract | 摘要
時間與金錢皆是重要的資源,是以時間利得與金錢利得對人們而言皆有重要的價值。但時間與金錢資源的本質特性不同,藉由文獻的歸納與整理,時間與金錢共有「使用方式」、「獲取來源」、「價值評量」、「預算限制」、「流通性」與「未來預期」等差異,這些差異將造成人們對時間利得與金錢利得產生不同的偏好。首先,人們偏好分離複數金錢利得,但時間的本質使得時間的價值函數為一Concave的曲線,將使人們偏好合併複數時間利得。再者,時間相對於金錢獲取容易、價值不明確以及未來預期時間充裕,造成人們偏好金錢利得更甚於時間利得,並且此一差距會隨著時間的經過而逐漸擴大。但時間實際上乃為一稀少資源,因此當人們注意到了時間的價值後,其對時間利得的偏好即會顯著提升;相對的,此一提醒的效果對金錢利得並不明顯。本研究針對此些概念進一步提出四個相對應的假設,並執行了5個實驗來進行假設驗證;而實驗結果則支持了本研究的論點。藉由本研究的研究結果,將能提供許多對於時間利得的安排以及具有時間利得與金錢利得特色的商品或服務的相關實務建議。 | zh_TW |
dc.description.abstract | Both time and money are important resources, and their different characteristics lead people to have different preferences for time gains and money gain. According to the prior research, this research concluded six different characteristics of time and money, namely usage, sources, evaluation, budget, fungibility and expectation. Based on these features, this research proposed that (1)time has a different value function from money. The value function of money is a S curve; however, the value function of time is concave. It leads people to prefer integration of multiple time gains rather separation of them. (2)people obtain time without costs, and moreover, the value of time is flexible. These cause people to prefer money gains over time gains; moreover, the gap of preference between time gains and money gains would be expended over time. (3)people would increase their preference for time gains when they associate with the value of time. Five experiments were conducted to examine the arguments of this research. The results of the experiments supported all of hypotheses. Further conclusion, implication and limitation were discussed. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T16:31:36Z (GMT). No. of bitstreams: 1 ntu-101-D96741007-1.pdf: 1389685 bytes, checksum: f5b53df1ae302fa9c18ab6fc1537144d (MD5) Previous issue date: 2012 | en |
dc.description.tableofcontents | 目錄
口試委員會審定書 i 誌謝 ii 摘要 iii 英文摘要 iv 壹、緒論 9 一、研究背景與動機 9 二、研究動機與目的 11 貳、文獻回顧 13 一、時間與金錢的本質 13 二、時間利得(Time Gains) 21 三、複數金錢的利得 22 四、複數時間利得 28 五、省時與省錢的偏好 31 參、研究方法 37 一、實驗1:複數工作時間利得 37 二、實驗2:複數等待時間利得 38 三、前測:受測者之時間與金錢對等價值 39 四、實驗3:時間與金錢利得之偏好 41 五、實驗4:時間與金錢利得之價值可及性 42 六、實驗5:時間利得與金錢利得之時間距離效果 44 肆、研究結果 46 一、實驗1 46 二、實驗2 48 三、實驗3 49 四、實驗4 51 五、實驗5 56 伍、結論與討論 63 一、研究結論 63 二、研究貢獻 65 三、行銷實務意函 67 四、研究限制 68 五、未來研究建議 69 參考文獻 71 附錄A:複數時間利得-休假情境 77 附錄B:複數時間利得-排隊情境 78 附錄C:省時與省錢方案的偏好 79 附錄D1:省時情境,無任何提醒標語 80 附錄D2:省錢情境,無任何提醒標語 82 附錄D3:省時情境,時間提醒標語 83 附錄D4:省錢情境,時間提醒標語 84 附錄D5:省時情境,金錢提醒標語 85 附錄D6:省錢情境,金錢提醒標語 86 附錄E1:不同時間距離下的省時方案 87 附錄E2:不同時間距離下的省錢方案 90 表目錄 表1 時間與金錢的本質差異 14 表2 不同理論對複數金錢利得結論之整理 28 表3 前測之平均值、標準差 41 表4 各日期選擇人數 46 表5 複數工作時間利得偏好之檢定結果 46 表6 受測者選擇理由分類 47 表7 複數等待利得的偏好 48 表8 複數等待時間利得偏好之檢定結果 49 表9 省時方案與省錢方案之喜好程度與吸引力之平均數與標準差 50 表10 成對t檢定結果 50 表11 時間利得與金錢利得之態度與意圖之平均數與標準差 52 表12 態度之共變數分析結果 52 表13 意圖之共變數分析結果 52 表14 態度之對比分析 54 表15 意圖之對比分析 55 表16 不同時間點下態度與意圖之平均數與標準差 57 表17 態度之變異數分析之結果 58 表18 意圖之變異數分析之結果 58 表19 時間利得/金錢利得與即期現金之意圖差異變異數分析之結果 58 表20 不同時間點上的時間與金錢利得態度比較分析 59 表21 不同時間點上的時間與金錢利得意圖比較分析 60 表22 不同時間點上的時間與金錢利得意圖差異比較分析 61 圖目錄 圖1 展望理論之價值函數 23 圖2 時間價值函數 29 圖3 時間利得與金錢利得之態度差異 53 圖4 時間利得與金錢利得之意圖差異 53 圖5 省時省錢方案態度之時間軌跡 59 圖6 省時省錢方案意圖之時間軌跡 60 圖7 省時省錢方案意圖差異之時間軌跡 61 | |
dc.language.iso | zh-TW | |
dc.title | 時間利得與金錢利得之相對偏好 | zh_TW |
dc.title | The Relative Preference for Time Gains and Money Gains | en |
dc.type | Thesis | |
dc.date.schoolyear | 101-1 | |
dc.description.degree | 博士 | |
dc.contributor.oralexamcommittee | 黃恆獎,方文昌,張愛華,賴其勛 | |
dc.subject.keyword | 時間利得,金錢利得,價值函數,時間金錢本質,價值可及性,時間距離, | zh_TW |
dc.subject.keyword | Time gains,Money gains,Value function,Characteristics of time and money,Accessbility of value,Temporal distance, | en |
dc.relation.page | 92 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2012-12-12 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學研究所 | zh_TW |
顯示於系所單位: | 商學研究所 |
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