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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 邱宏仁(Carlos Chiu) | |
dc.contributor.author | "Danica, Kathrin, Suk Pin Cher" | en |
dc.contributor.author | 車小萍 | zh_TW |
dc.date.accessioned | 2021-06-16T09:28:16Z | - |
dc.date.available | 2017-06-12 | |
dc.date.copyright | 2017-06-12 | |
dc.date.issued | 2017 | |
dc.date.submitted | 2017-04-21 | |
dc.identifier.citation | BBC (2010) Historic Taiwan-China Trade Deal Takes Effect. Retrieved from http://www.bbc.com/news/world-asia-pacific-11275274
Boddy, Gail (2015). Healthy eating pyramid. Nutridate, Vol. 26, No. 3. Retrieved from http://search.informit.com.au/documentSummary;dn=342794902652836;res=IELHEA Chiu, Hsien-Kuei (2016). Exploring the Factors Affecting Consumer Boycott Behavior in Taiwan: Food Oil Incidents and the Resulting Crisis of Brand Trust. International Journal of Business and Information Chinapost (2016). Taiwan Food And Beverage Sales Hit Record High In Q1. Retrieved from:http://www.chinapost.com.tw/taiwan/business/2016/05/25/467189/Taiwan-food.htm CNN (2015). Which Destination Has The World's Best Food. Retrieved from: http://edition.cnn.com/2015/06/14/travel/world-best-food-culinary-journeys/ Consumer Protection Committee, Executive Yuan (2015). Consumer Protection (DCP) requests the Consumer's Foundation to Raise a Class-action Suit for Consumers Affected by the Tainted Oil Scandal. Retrieved from: http://www.cpc.ey.gov.tw/cpc_en/News_Content.aspx?n=F66FD3CFB8AED49D&sms=D5B062E5C3E2CFD2&s=6B8CFF5E998950B9 Deloitte (2014). The Deloitte Consumer Review. The Growing Power of Consumers. The Creative Studio at Deloitte, London. Retrieved from https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/consumer-business/consumer-review-8-the-growing-power-of-consumers.pdf Directorate General of Budget (2015), Accounting and Statistics, Executive Yuan ROC E. Genzālez-Molina, D. A. Moreno and Garcia-Viguera (2009). A New Drink Rich in Healthy Bioactive Combining Lemon and Pomegranate Juices,” Food Chemistry, Vol. 115, No. 4. Retrieved from doi:10.1016/j.foodchem.2009.01.056 Finney I., Martha (2012). Getting The Best From People. Second Edition. FT Press Financial Times. Upper Saddle River, New Jersey Heasman.M, Lang.T (2015). Food Wars: The global battle for mouths, minds and market, Routhledge New York H.-Y.Ho, H.-J.Wei (2013). The relationship between heavy metal exposure and infertility in Taiwan, Elsevier Inc, New Taipei City, Taiwan Jones, Peter & Comfort, Daphne & Hillier, David Hillier, (2005): Corporate Social Responsibility And The UK's Top Ten Retailers, Vol. 33 Iss: 12, Emerald Group Publishing Limited, Bingley, U.K Lynn, Michael (2011). Segmenting And Targeting Your Market: Strategies And Limitations. Retrieved From Cornell University, School Of Hospitality Administration: http://scholarship.sha.cornell.edu/articles/243 Metcalf, Eric (2012). Can Foods Make You Break Out? The Links Between Your Diet and Your Skin May Surprise You. WebMD Feature. Retrieved from http://www.webmd.com/skin-problems-and-treatments/acne/features/worst-foods-for-your-skin#1 Ministry of Labor Republic of China (Taiwan). Labor Pension Act related affairs. Retrieved from http://english.mol.gov.tw/6386/6418/6419/6502/ Miu Miu Borse (2017), Exquisite Open Kitchens Restaurants Design Open Kitchen Design Photos Of On Painting Gallery Restaurant Open Kitchen Design. Retrieved from http://www.miumiuborse.com/restaurant-open-kitchen-design/exquisite-open-kitchens- restaurants-design-open-kitchen-design-photos-of-on-painting-gallery-restaurant-open-kitchen-design/ Mor Barak, Michàlle E. (2017). Managing Diversity: Toward a Globally Inclusive Workplace Fourth Edition. Sage Publications, Inc. USA National Development Council (2016). Taiwan Statistical Data Book (2016). http://www.ndc.gov.tw/en/News_Content.aspx?n=607ED34345641980&sms=B8A915763E3684AC&s=3CE82CC912356116 National Statistics Republic of China (Taiwan) (2015). Disposable Income, Final Consumption Expenditure And Savings). Retrieved from https://eng.stat.gov.tw/ct.asp?xItem=3417&CtNode=1596&mp=5 Nielsen Holding plc (2015). Taiwan Generation Lifestyles: How we live, eat, play, work and save for our futures. Retrieved from http://www.nielsen.com/content/dam/nielsenglobal/tw/docs/Taiwan_Consumer_Generation_Lifestyle_report_ENG_DIGITAL_FINAL.pdf Organic Monitor (2006). The Taiwanese Market for Organic Food & Drink. Organic Trade Organization. London, United Kingdom. Retrieved from www.organicmonitor.com Pires, Guilherme & Stanton, John (2015). Ethnic Marketing: Culturally Sensitive Theory and Practise). Routledge, 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Reid, Robert. D & Bojanic, David (2010). Hospitality Marketing Management, 5th Edition. Hoboken, New Jersey John Wiley & Sons, Inc Slavin, J. L., & Lloyd, B. (2012). Health Benefits of Fruits and Vegetables. Advances in Nutrition, 3(4), 506–516. Retrieved from: http://doi.org/10.3945/an.112.002154 Taiwan Food and Drug Administration (2016). 2016 Taiwan Food and Drug Administration Annual Report.Retrieved from http://www.fda.gov.tw/upload/ebook/AnnuaReport/2016/E/index.html#p=133 Yao, Ya-Min (2012). A Review on Safety Inspection and Research of Plastic Food Packaging Materials in Taiwan. Journal of Food and Drug Analysis, Vol. 20, No. 4, 2012, Pages 734-743 World Health Organisation (2002). Diet, Nutrition and The Prevention of Chronic Diseases: report of a joint WHO/FAO expert consultation. Geneva | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59568 | - |
dc.description.abstract | Taiwan's food and beverage industry has been one of the supporting pillar in the country's economic growth for the past several years. The sector mainly existing of restaurants and beverage and tea shops had sales amounted of NT$111 billion (USD3.40 billion) in January- March 2016 period, an increase of 3.1 percent from a year before and has hit a new high. That growth came even as Taiwan's gross domestic product (GDP) fell 0.84 percent year-on-year in the first quarter, the third consecutive quarter of negative GDP growth.
Taiwan has been called the food capital of the world by CNN and is well known for its distinctive gourmet culture and its unique dishes are frequently featured by international media outlets such as BBC, CNN and The New York Times. Taiwanese as well as foreign citizens’ value eating as a very important part of their everyday lifestyle and many restaurants have seized the opportunity and have captured the trends and have established their presence in Taiwan. Local cuisines as well as cuisines from Italy, Japan, France, Spain and the United States have gained a tremendous popularity here in Taiwan. The study includes an overall industry analysis of the F&B businesses in Taiwan with the perspective of customer preferences to industry development and trends as well as my own personal business aspiration and strategies that I will implement given the food and beverage environment in Taiwan. The foundations of the business plan and its core strategies are incorporated from the principles of business administration taught at the Global MBA program at the National Taiwan University. The following business plan will focus on the area of an executive summary, the company description, the marketing plan, competitior analysis, operation plan and financial plan will be identified. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T09:28:16Z (GMT). No. of bitstreams: 1 ntu-106-R04749034-1.pdf: 4688387 bytes, checksum: 3c4c92f62f52fd9947a03af2e2e2fdf5 (MD5) Previous issue date: 2017 | en |
dc.description.tableofcontents | Acknowledgement: 3
Abstract: 4 Disclaimer: 6 1.0 Executive Summary 9 1.1 Mission 10 1.2 Guiding Principles 10 1.3 Vision 14 2.0 Market Size and Growth in General Taipei Restaurant Business 17 2.1 Segmenting and Characterizing Taipei Restaurant Businesses 19 2.2 Potential Key Regulatory Issues On Entering Taiwanese Food & Restaurant Market 24 3.0 Introduction to Restaurant Venture Set-Up & Its Business Model 28 3.1 Management Team 29 3.2 Products And Services 32 3.3 Company Location 38 3.4 Business Model Canvas 39 4.0 Marketing Strategy and Implementation 41 4.1 Marketing Strategy- Segmentation, Targeting and Positioning 41 4.2 Unique Selling Proposition (USP) 42 4.3 SWOT Analysis 46 4.4 Main Competitors 48 4.5 Promotion and Advertising Strategy 49 4.6 Pricing Strategy 55 5.0 Financial Plan 56 5.1 Key Assumptions 56 5.2 Break-Even Point Analysis 57 5.3 Sales Projection 58 5.4 Staffing Budget 60 5.5 Income Statement 64 6.0 List of Key Suppliers for organic foods and beverages 67 Conclusion Remark 69 References: 71 Table Of Figures: 76 Abbreviation 77 | |
dc.language.iso | en | |
dc.title | 健康餐廳- Gesundheit | zh_TW |
dc.title | Healthy Restaurant- Gesundheit | en |
dc.type | Thesis | |
dc.date.schoolyear | 105-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | (Chialin Chen),(Jungyun Han) | |
dc.subject.keyword | 健康,餐廳, | zh_TW |
dc.subject.keyword | Healthy,Restaurant, | en |
dc.relation.page | 77 | |
dc.identifier.doi | 10.6342/NTU201603759 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2017-04-21 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-106-1.pdf 目前未授權公開取用 | 4.58 MB | Adobe PDF |
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