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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 鄭欽龍 | |
dc.contributor.author | Chiou-Jiun Su | en |
dc.contributor.author | 蘇秋君 | zh_TW |
dc.date.accessioned | 2021-06-15T07:10:32Z | - |
dc.date.available | 2010-10-22 | |
dc.date.copyright | 2010-10-22 | |
dc.date.issued | 2010 | |
dc.date.submitted | 2010-10-15 | |
dc.identifier.citation | 吳忠宏、林士彥、王嘉麟 (2006) 森林遊樂區遊客環境屬性與忠誠度之研究。運動休閒管理學報 3(1):42-56。
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/48725 | - |
dc.description.abstract | 本文旨在探討下坪自然教育園區遊客之遊憩體驗與滿意度關係之研究。首先藉由文獻回顧建構遊憩體驗與滿意度之研究假說,並以問卷調查結果及利用結構方程模式驗證上述假說,量化此園區遊客之遊憩體驗對滿意度及遊憩行為意圖之因果關係。
本研究面訪下坪自然教育園區 600位遊客,再以結構方程模式檢證這些遊客的遊憩體驗與滿意度之間的關係。經由593份有效問卷的統計分析結果顯示,簡化模型具有良好適配程度,亦即下坪自然教育園區遊客之遊憩體驗對遊憩滿意度有顯著的正向影響,而且遊憩滿意度亦正向的影響遊客之忠誠度及支付意願等遊憩行為意圖。本文研究結果顯示:「激發感」顯著正向影響「實際差異」之構面,且「實際差異」顯著正向影響「滿意度」構面,「愉悅感」亦顯著正向影響「滿意度」構面,而「滿意度」顯著正向影響「忠誠度」。 | zh_TW |
dc.description.abstract | The purpose of this thesis was to analyze the relationship between the recreation experiences and satisfaction of visitors of Shia-Ping Nature Education Area. By literature review, the study first built up hypothesis of the above-mentioned relationships, and applied structure equation modeling (SEM) to test and to quantify the relationships; then analyzed the recreation experiences and satisfaction how to affect the future recreational behavioral intentions of the visitors.
This study interviewed 600 visitors, and then applied the SEM to examine the relationship between their recreation experiences and satisfaction. The statistical analysis based on 593 valid questionnaires showed that the theoretical model had a suitable level of goodness-of-fit, i.e. the recreation experiences of the visitors of Shia-Ping Nature Education Area had a significantly positive influence on their satisfaction, and the satisfaction also had a significantly positive influence on their loyalty and the level of willingness to pay. The study result indicated that “arousal” positively affected “positive disconfirmation” ; “positive disconfirmation” positively affected “satisfaction”. The “pleasure” positively affected “satisfaction” ; “satisfaction” positively affected “loyalty”. | en |
dc.description.provenance | Made available in DSpace on 2021-06-15T07:10:32Z (GMT). No. of bitstreams: 1 ntu-99-R96625052-1.pdf: 658413 bytes, checksum: dc01e4e59a1f4007e0a45a3ce459b197 (MD5) Previous issue date: 2010 | en |
dc.description.tableofcontents | 中文摘要 i
Abstract ii 目錄 iii 表次 v 圖次 vi 第一章 緒論 1 第一節、研究背景與動機 1 第二節、研究目的 2 第三節、研究流程 2 第二章 文獻回顧 5 第一節、激發感與愉悅感構面 7 第二節、實際差異與滿意度構面 10 第三節、忠誠度與支付意願構面 14 第四節、六構面間之關聯 16 第三章 研究方法 19 第一節、研究理論與假說 19 第二節、問卷設計 21 第三節、問卷調查 23 第四節、資料分析步驟 24 第四章 資料分析與研究結果 27 第一節、問卷施測 27 第二節、受訪者敘述性統計分析 27 第三節、結構方程模式分析 36 第四節、結果與討論 55 第五章 結論與建議 57 參考文獻 59 附錄 問卷 66 | |
dc.language.iso | zh-TW | |
dc.title | 下坪自然教育園區遊客之遊憩體驗與滿意度關係之研究 | zh_TW |
dc.title | A Study on the Relationship of Recreation Experiences and Satisfaction of the Visitors at Shia-Ping Nature Education Area | en |
dc.type | Thesis | |
dc.date.schoolyear | 99-1 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 王兆桓,王培蓉,楊增華 | |
dc.subject.keyword | 下坪,激發感,愉悅感,實際差異,忠誠度, | zh_TW |
dc.subject.keyword | Shia-Ping,arousal,pleasure,positive disconfirmation,loyalty, | en |
dc.relation.page | 68 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2010-10-18 | |
dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
dc.contributor.author-dept | 森林環境暨資源學研究所 | zh_TW |
顯示於系所單位: | 森林環境暨資源學系 |
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