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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 廖咸興 | |
dc.contributor.author | Yi-An Chen | en |
dc.contributor.author | 陳怡安 | zh_TW |
dc.date.accessioned | 2021-06-08T03:40:20Z | - |
dc.date.copyright | 2019-07-17 | |
dc.date.issued | 2019 | |
dc.date.submitted | 2019-07-04 | |
dc.identifier.citation | 中文書目
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/21628 | - |
dc.description.abstract | 睡眠已成為現代人生活質量的重要指標,而老化、肥胖與大眾對疾病認識的提升都帶動了睡眠呼吸照護產業需求的增加,治療與輔助醫療器材的商機相應擴大,而台灣相關醫療器材企業多以代工或經銷為主,具有獲利能力,然而以長期競爭優勢的角度而言較欠缺原創性。本研究欲探討台灣睡眠呼吸照護產業廠商如何以研發與創新為基礎,創造競爭優勢和利基點,以應對全球市場態勢。
本研究將以台灣一睡眠呼吸照護產業的醫療器材公司為例,分析該個案公司的競爭優勢、核心競爭力與商業模式。經研究發現,個案公司擁有良好的研發能力與獨特技術原理的治療產品,創新產品差異化策略加上完整的專利佈局,具有可為企業帶來利潤的價值性,以及不可被模仿的特性。商業模式方面以創新獨有的產品為核心,整合睡眠呼吸照護產業各階段產品與服務,由檢測到治療與後續治療追蹤服務,提升附加價值並可藉核心技術創造多元營收。 | zh_TW |
dc.description.abstract | Sleep quality has become an important indicator of the quality of life for modern people. Aging, obesity and public's awareness of the sleep-disordered breathing(SDB) disease also have led to a rising demand for SDB care industry. The commercial opportunities for SDB treatment and related medical products have increased accordingly. While the business model for most of profitable medical device companies in Taiwan focus on OEM or distribution services, lack of originality could be a concern in long-term development. In this regard, the goal of this study is to discuss how Taiwan company in SDB care industry to compete global market based on R&D innovation. This study will take a Taiwan medical device company in the SDB care industry as an example to analyze and discuss its competitive advantage, core competence and business model.
In summary, the study shows that the case company has good R&D capabilities and innovative products; the differentiation strategy and strategic patent deployment also enhance the value and contribute to the non-substitution of the company. The business model focus on integrating innovative products and services at all stages of the sleep-disorder breathing care industry through its core technologies. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T03:40:20Z (GMT). No. of bitstreams: 1 ntu-108-P06e43006-1.pdf: 1750592 bytes, checksum: 2878c5505071c7ba5cb1f12a3f94be31 (MD5) Previous issue date: 2019 | en |
dc.description.tableofcontents | 口試委員會審定書 i
誌謝 ii 中文摘要 iii ABSTRACT iv 目錄 v 圖目錄 vii 表目錄 viii 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 3 第三節 研究方法與流程 4 第二章 文獻探討 5 第一節 競爭優勢 5 第二節 資源基礎理論 13 第三節 商業模式 16 第三章 睡眠呼吸照護產業概況 23 第一節 睡眠呼吸中止症 23 第二節 睡眠呼吸照護產業 25 第三節 睡眠呼吸照護醫療器材市場 31 第四章 個案探討 36 第一節 個案公司介紹 36 第二節 個案公司競爭優勢分析 42 第三節 個案公司的商業模式分析 50 第五章 結論 56 第一節 研究結論 56 第二節 研究限制 57 參考文獻 58 | |
dc.language.iso | zh-TW | |
dc.title | 睡眠呼吸照護產業之競爭策略與商業模式—以個案公司為例 | zh_TW |
dc.title | Competitive Strategies and Business Model of Sleep-disordered Breathing Care Industry—A Case Study | en |
dc.type | Thesis | |
dc.date.schoolyear | 107-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 何佳安,黃恆獎 | |
dc.subject.keyword | 睡眠呼吸照護產業,醫療器材,競爭優勢,商業模式, | zh_TW |
dc.subject.keyword | Sleep-disordered breathing care industry,Medical device,Competitive advantage,Business model, | en |
dc.relation.page | 61 | |
dc.identifier.doi | 10.6342/NTU201901214 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2019-07-04 | |
dc.contributor.author-college | 進修推廣學院 | zh_TW |
dc.contributor.author-dept | 生物科技管理碩士在職學位學程 | zh_TW |
顯示於系所單位: | 生物科技管理碩士在職學位學程 |
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