請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/18701
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 曹承礎 | |
dc.contributor.author | Sherry Shih | en |
dc.contributor.author | 石曉茜 | zh_TW |
dc.date.accessioned | 2021-06-08T01:20:20Z | - |
dc.date.copyright | 2019-03-22 | |
dc.date.issued | 2014 | |
dc.date.submitted | 2014-08-08 | |
dc.identifier.citation | Bigne, Enrique (2005). 'The Impact of Internet User Shopping Patterns and Demographics on Consumer Mobile Buying Behavior'. Journal of Electronic Commerce Research 6 (3).
'More Consumers Using Tablets to Holiday Shop'. Mashable. December 8, 2011. ESPN XP World Cup Dispatch #3 (Through 6/27/2010) – out of home provides Lift. ESPN MediaZone, July 1, 2010 Michel Proulx, “Major Trends in Television Broadcasting” Miranda Technologies January 2013 Cesar, P. and D. Geerts. “Past, present, and future of social TV: A categorization.” in Proc CCNC, IEEE. 2011. 347-351. Chalip, L., Towards social leverage of sports event. Journal of Sport & Tourism 11. 2 (2006). 109-127. Geerts, D., P. Cesar, and D. Bulterman. The implications of program genres for the design of social television systems. in Proc UXTV 2008. 71-80. Internet Source Nielsen Media, “Turned into the Phone: Mobile video use in the U.S. and abroad,” January 2009, http://www.nielsen.com/solutions/Nielsen_MobileVideo_January2009.pdf CBC Media, “CBC's FIFA app to offer multi-angle viewing experience” July 2014 http://www.huffingtonpost.ca/2014/05/09/cbcs-fifa-app-to-offer-m_n_5310901.html 4G Mobile Technology http://www.wisegeek.com/what-is-4g-mobile-technology.htm Official website: 2014 FIFA World Cup http://www.fifa.com/worldcup/ Chunghwa Telecom http://mod.cht.com.tw/ Taiwan Mobile https://www.taiwanmobile.com/index.html Far EasTonee http://www.fetnet.net/Home/index.html ELTA TV http://www.elta.tv/index.html Golden Eagle Express http://www.goldeneagle.com.tw/ Ustream http://www.ustream.tv/ Videoland http://sport.videoland.com.tw/ Cathy Financial Holdings https://www.cathaybk.com.tw/cathaybk/ Taiwan Cooperative Bank http://www.tcb-bank.com.tw/Pages/Default.aspx First Financial Holdings http://www.firstholding.com.tw/tw/index.htm Taiwan Power http://www.taipower.com.tw/index.aspx Land Bank of Taiwan http://www.landbank.com.tw/ Sony Product official website http://www.sony.co.uk/pro/product/ Taipei Times: Chunghwa Telecom leads with 4G launch http://www.taipeitimes.com/News/biz/archives/2014/05/30/2003591530 High-speed Web offered http://www.taipeitimes.com/News/taiwan/archives/2014/05/29/2003591508 Wikipedia: Sports in Taiwan http://en.wikipedia.org/wiki/Sports_in_Taiwan Peer-to-peer http://en.wikipedia.org/wiki/Peer-to-peer New media http://en.wikipedia.org/wiki/New_media Streaming media http://en.wikipedia.org/wiki/Streaming_media Outside broadcasting http://en.wikipedia.org/wiki/Outside_broadcasting Media of Taiwan http://en.wikipedia.org/wiki/Media_of_Taiwan | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/18701 | - |
dc.description.abstract | The growing amount of media on the Internet is making media production a fast growing business. Over the last few years, online video services have rocked the traditional model of television. As content delivery moves to an all-IP platform, connecting old and new providers to a growing array of increasingly personal and multi-purpose devices over fixed and mobile networks, the TV experience has become extremely versatile. Mobile TV will soon be an integral part of an increasingly rich TV experience.
Mobile TV market is not explored yet in Taiwan. Since I have 10 years of working experiences and a great passion for media production, I would like to consider starting a media production company which not only produce TV programs but also provides a platform for all the other TV channels. To setup a mobile TV platform will be my main focus. Bill Gates popularized the phrase “content is king” during a speech in 1996. I would say content needs to be well distributed. The evolution from a broadcast-based model to the social-based model of distribution means that anyone with Facebook or Twitter account can have as big an impact on a piece of content as the evening news once had. The function of this platform will be both content provider and distributor. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T01:20:20Z (GMT). No. of bitstreams: 1 ntu-103-R00749019-1.pdf: 2616025 bytes, checksum: 776c1399ee916cbd5614107583503469 (MD5) Previous issue date: 2014 | en |
dc.description.tableofcontents | 1.0 Executive Summary 1
1.1 Objectives 3 1.2 Mission 4 1.3 Keys to Success 5 2.0 Company Summary 6 2.1 Company Ownership 7 2.2 Start-up Summary 8 2.3 Location 9 2.4 Facilities & Equipment 9 2.5 Technology 19 2.6 Staff 20 2.7 Business Value 21 3.0 Products and Services 21 4.0 Market Analysis 27 4.1 Industry analysis 37 4.1.1 TV Industry in Taiwan 37 4.1.2 Telecommunication Industry in Taiwan 38 4.1.3 Sports Production Industry in Taiwan 39 4.2 Target Market 42 4.2.1 Main target client 42 4.3 Competitor Analysis 47 4.4 SWOT Analysis 51 5.0 Strategy and Implementation 53 5.1 Pricing Strategy 53 5.2 Business Model Canvas 55 5.3 Growth Strategy 71 5.4 Company Milestone 71 6.0 Financial Plan 72 6.1 Projected Balance Sheet 72 6.2 Projected Income Statement 73 6.3 Revenue Assumptions 73 6.4 Cost Assumptions 74 7.0 Risk Analysis 76 8.0 Conclusion 77 9.0 References 79 | |
dc.language.iso | en | |
dc.title | 多螢行動電視直播服務平台營運計劃書 | zh_TW |
dc.title | The Platform for Live Multi-Screen Streaming Service - Business Plan | en |
dc.type | Thesis | |
dc.date.schoolyear | 102-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 謝冠雄,吳玲玲(Wu, Ling Ling) | |
dc.subject.keyword | 多螢,行動電視,直播, | zh_TW |
dc.subject.keyword | streaming,mobile tv,platform, | en |
dc.relation.page | 82 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2014-08-08 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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檔案 | 大小 | 格式 | |
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ntu-103-1.pdf 目前未授權公開取用 | 2.55 MB | Adobe PDF |
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